01
Service title
Service description.
- Bullet
Hi, I'm Janelle · Singapore
I empower small business owners to cut through the AI noise with laser-focused strategy and content planning.
5 years of experience transforming business ideas into real growth — across paid media, organic social, content production and end-to-end campaign delivery.
Selected clients & press
Client
— Services
Four ways I plug into your team.
Engage me for one, mix and match, or bring me on for end-to-end campaign delivery.
— Selected work
Projects.
4 case studies
— Sectors
Where I've worked, and how.
Sector
Description.
— About me
A marketer who reads the data, then writes the story.
Graduated from Nanyang Technological University, Wee Kim Wee School of Communication with a Bachelor's Degree in Communication Studies (Honours).
Outside of work I'm at the gym, in a yoga or pilates class, or with a book.
I am well versed in paid media, organic social, content production and end-to-end campaign delivery.
I've worked across e-commerce, automotive, education and lifestyle — building campaigns that don't just look good, but move the metrics that matter.
How I work
01
Step
Description.
— Kind words
Recommendations and referral letters.
Full LinkedIn recommendations and a referral letter from WWF are available on request — a couple of highlights below.
Quote.
— Let's connect
Have a brief, a brand or a maybe-idea?
Send a note or book a free 20-minute call. I reply within one working day. If we're not the right fit, I'll tell you and, where I can, point you to someone who is.